Clean & Hit

The Clean & Hit Brand Hub is the single source of truth for everyone who touches this brand — CX, Creative, Marketing, Brand, and new hires. Each section below is collapsible. Use the search bar at the top, the floating menu button at the bottom-right, or click any tile to jump.

Founding story

Clean & Hit was invented by Darrin Vaughan, a senior player and scratch golfer based in New Jersey. After years of watching the same problem play out on every round — golfers pulling damp, dirty towels off their bags or skipping cleaning altogether and then wondering why their wedge shot didn't bite the green — he set out to build a tool a golfer could actually use mid-round, without breaking pace of play.

The product was developed in the United States over two years, working through prototypes with the help of golf-industry contacts. It debuted publicly at Booth #3815 at the 2025 PGA Show in Orlando in January 2025, alongside celebrity golf host Beau Rials, who came on as the brand's first ambassador.

What makes the brand different

The golf-cleaning category is mostly cheap brushes, towels, and squeezy water bottles that have looked roughly the same since the 1970s. Clean & Hit is the first product in the category to combine a motorized reversible brush (so left- and right-handed golfers both get the right rotation), ground spikes for stability (the unit stands up on its own and won't tip when a 7-iron presses into it), and a cart-mountable, USB-rechargeable form factor. It's the difference between a brush you have to find, wet, and use both hands on, versus a tool that's already powered up and waiting on the back of your cart.

Inventel partnership

Inventel partnered with Clean & Hit in 2026 — making it our newest partner brand at the time this hub was written. Clean & Hit remains its own company, and Darrin Vaughan continues to lead it as founder; Inventel works alongside the team to bring our scale, fulfillment, marketing, and CX infrastructure to a brand that built a great product and now wants to grow it. We came in because the founder built something genuinely better in a sleepy category, the product is patented, and it has a clear B2B path (pro shops, course cart fleets) on top of the direct-to-consumer business. It's also our first partnership in the golf vertical, which sits adjacent to the outdoor-recreation positioning we already know how to operate.

Clean & Hit is currently a single-SKU brand. There is one hero product and there are no accessories, refills, or sub-variants in market as of the latest catalog snapshot. Always confirm SKU details against the live store at cleanandhit.com — do not quote pricing or specs from memory or from third-party sites like Amazon.

Hero SKU — Clean & Hit Motorized Club-Face Cleaner

Clean & Hit

The portable, motorized golf club-face cleaner.

A USB-rechargeable, motorized brush with a reversible direction (so it works for left- and right-handed golfers without bristle wear), ground spikes for free-standing stability, and a form factor designed to mount on the back of a cart or stand on the ground next to the tee box.

The customer's job is one motion: hold the dirty club face against the spinning brush for 3–5 seconds. Grooves come out clean, dirt and grass clear, and the next swing is the same shot the manufacturer engineered the club to deliver.

Motorized Reversible Brush USB Rechargeable Ground Spikes Cart-Mountable Made in USA Patented

Specifications & key features

Vision

"Every golfer, on every shot, with clean clubs — so the only thing standing between them and a great round is their swing."

Mission

"Build a single, brilliantly engineered cleaning tool that fits in a golfer's day — on the cart, by the tee box, in the trunk — so taking care of equipment becomes effortless instead of an afterthought."

Brand pillars

The four pillars below govern every decision Brand and Marketing make. If a piece of work doesn't ladder to one of these, it's off-strategy.

Clean & Hit sounds like a knowledgeable golfer talking to another golfer — confident, precise, gear-literate, but never snobby. We respect the customer's intelligence and their time. We don't try to be funny, we don't lean into nostalgia, and we never sell the sizzle ahead of the steak. The product does serious work, and the voice reflects that.

Six tone modes

Same voice, different volume. Most copy lives in the first two modes; the others are situational.

Taglines & recurring lines

• Primary tagline: "Hit it pure, every shot."
• Performance line: "Clean grooves. Better spin. Lower scores."
• Use-case line: "Mounted on the cart, ready every hole."
• Founder line: "Designed by a scratch golfer. Built for every golfer."
• B2B line: "Tournament-grade equipment care for your entire fleet."

Do's & Don'ts

Language guidance

• Use: club face, grooves, spin, bite, distance, accuracy, line, contact, wedge, iron, on-course, mid-round, cart-mounted, USB-rechargeable, motorized, reversible
• Avoid: "miracle," "secret weapon," "pro-only," "revolutionary breakthrough," "game-changer," anything that sounds like a 2 AM infomercial

Channel tone snapshot

If Clean & Hit were a person, it would be a former club pro who runs a small, well-respected golf shop — knowledgeable, honest, doesn't waste your time, takes the game seriously but doesn't take themselves too seriously. They'll tell you the right wedge for your bag and they'll also tell you when your old one is fine.

Brand archetype

Clean & Hit lands between The Sage (knowledgeable, expert, helps the customer perform better) and The Creator (engineers a thing that didn't exist; takes pride in craft). It is not The Hero (we're not telling the customer they're a winner) and it is not The Everyman (we're not pretending we're just like every other golf accessory — we built something different).

Color palette

The palette pulls from the course itself: deep fairway green as the dominant primary, sand-bunker cream as the warm secondary, and trophy gold as the premium accent. Navy and charcoal anchor type and high-contrast moments.

Typography

Three families, each with a job. Bebas Neue for hero display and big headlines (the "tournament leaderboard" energy). Fraunces for editorial heads and pull quotes (the heritage, country-club polish). Inter for all body and UI (legibility on phones, small sizes, dense product copy). DM Mono as a small accent for eyebrows, labels, and meta data.

Logo

The Clean & Hit wordmark is the primary lockup. Use the full-color version on cream or white surfaces; use the reversed (white/gold) version on fairway green or charcoal surfaces. Never recolor the logo, never stretch it, never re-spaced it. Minimum clear space on all sides equals the height of the "C" in "Clean."

CLEAN & HIT

Primary · Use on light surfaces

CLEAN & HIT

Reversed · Use on dark surfaces

Photography direction

Audience profile

The Clean & Hit core customer is a recreational golfer between roughly 35 and 70 years old who plays at least monthly, owns their own clubs, has at some point spent $400+ on a piece of equipment to get a small edge, and considers themselves "serious about the game" without necessarily being competitive. Skew is heavily male (~85%), middle-to-upper income, and concentrated in the Sun Belt, Mid-Atlantic, and Pacific coast where golf seasons are longer.

The B2B customer is a head pro, pro shop manager, or course operations director at a public, semi-private, or private course who manages a cart fleet of 30–120 carts and is constantly weighing equipment-care expenditures against rental revenue and cart wear-and-tear.

Customer personas

The category

Golf-club cleaning is a $50M+ accessory category that has been roughly the same product for 50 years: a brush on a clip, a squeezable water bottle, a damp towel hanging from the bag. Most competitors are sub-$30 manual products with limited brand recognition. There is no incumbent motorized, on-cart, USB-rechargeable cleaning tool — Clean & Hit created that subcategory.

Direct & adjacent competitors

Positioning statement

For serious recreational golfers who want every shot to perform the way it was engineered to, Clean & Hit is the only motorized, on-cart, USB-rechargeable club-face cleaning tool — because tournament-grade equipment care shouldn't require a caddie or a clubhouse stop.

What we say when asked "how is this different from a brush?"

The honest comparison: a clip-on brush requires both hands, water, a place to set the club down, and pace-of-play time most golfers won't spend. Clean & Hit is a one-handed, 5-second motorized clean from the cart. The price difference reflects engineering, durability, and the fact that the customer will actually use it every round — versus a $15 brush that lives forgotten on the side of a bag.

Below are the most common objections CX, sales reps, and influencer partners will hear. Each comes with a script. The rule of thumb: acknowledge → reframe → offer evidence → close. Never argue, never get defensive, never overpromise.

Most Clean & Hit buyers go through a five-stage journey from "what's that thing on his cart?" to "I'm telling my foursome about this." The table below maps what the customer is thinking, where they are, what we do at each stage, and what CX needs to know.

Five proven angles to test in paid, email, and organic. Each one anchors to a different customer motivation. Mix and match across the funnel — top-of-funnel awareness ads usually lead with #1 or #2; mid-funnel consideration with #3 or #4; bottom-funnel conversion with #5.

Proven hook lines (use as paid-ad / email-subject starting points)

1. "What dirty wedge grooves are actually costing you on approach shots."
2. "The 5-second cleaning tool that lives on the back of your cart."
3. "A scratch golfer spent two years building this so you'd stop using a damp towel."
4. "Tour pros have caddies. You have this."
5. "Why your $600 wedge is performing like a $50 one."
6. "The golf gift that's actually used after Christmas morning."
7. "Your driver is clean. Your wedges are gross. Here's why that matters."
8. "If your foursome doesn't have one yet, they will after Saturday."
9. "Made in USA. Designed by a golfer. Used in 5 seconds."

Looking at all our winning ads across SugarMD, Wild Earth, Pizza Pack, and Spark, here's what they all have in common — six patterns that show up over and over again across categories, audiences, and platforms. Even though Clean & Hit is the newest brand in the portfolio and we're still building our own ad library, the same patterns will apply. Use these as your filter when reviewing or briefing creative.

Brand-specific gallery — coming soon

Clean & Hit's owned social presence is fully live: Instagram, TikTok, YouTube, and Facebook are all up and ready to use. Our customer (the recreational golfer) lives heavily on YouTube, Instagram, and increasingly TikTok, with Facebook skewing to an older paid-social audience and email being the highest-converting owned channel overall. Treat each platform as a different audience even when the message is similar — the founder content that lands on YouTube is too long for TikTok, and the polished Instagram feed shouldn't be cross-posted to TikTok unmodified.

Hashtag governance

Hashtags are still useful on Instagram and TikTok for discovery — less so on Facebook. Use a small, consistent set so the brand becomes findable. Don't stuff posts.

• Brand: #CleanAndHit · #HitItPure
• Performance: #CleanGrooves · #BetterContact · #ApproachShot · #WedgePlay
• Category: #GolfGear · #GolfAccessories · #GolfEquipment · #GolfTools
• Audience: #GolfersOfInstagram · #WeekendGolfer · #GolfLife · #GolfCart
• Avoid: Generic engagement-bait tags (#FollowForFollow), unrelated trending tags, anything that doesn't ladder back to golf or equipment care

Social links

• Website: cleanandhit.com
• Instagram: @cleanandhit
• TikTok: @clean.and.hit
• YouTube: Clean and Hit channel
• Facebook: Clean and Hit on Facebook

Clean & Hit's growth depends on credibility within the golf community. The right ambassador or partner can move more units in a single round than a month of paid social. The wrong one can undo months of brand building. Use the criteria below.

Ideal ambassador profile

• Plays seriously: ideally a single-digit handicap or working professional (club pro, instructor, college player, mini-tour, senior tour)
• Active on at least one of: YouTube, Instagram, TikTok with a golf-engaged audience >10K
• Voice fit: earnest, not gimmicky. Will not say things like "I love this product" if they don't actually use it.
• Audience fit: recreational golfers who care about gear, not just trick-shot fans
• Disclosure-clean: properly tags partnerships per FTC guidelines, no past disclosure controversies

Current confirmed partners

• Beau Rials — celebrity golf host, confirmed brand ambassador. Joined for the PGA Show 2025 launch and continues to be the primary ambassador voice for editorial and PR moments.
• Darrin Vaughan — founder, scratch golfer, available for select PR, founder-voice content, and B2B/pro-shop demos.

Do's & Don'ts for partner content

Discount formats

Evergreen vs. time-bound

The new-customer first-order discount is the one always-on offer at Clean & Hit — a customer who signs up for email gets a code, period. Clean & Hit is not a subscription product, so there's no Subscribe & Save discount to honor here (that's a fit for our consumable brands; this one is a durable single-SKU). Everything else — sitewide sales, holiday flips, bundle thresholds, partner codes — rotates on the monthly discount sheet. Always check the sheet, even for the evergreen new-customer code; the % rate or $ amount can change.

Ownership

SEO is the cheapest traffic Clean & Hit will ever buy — earned visits compound month over month, don't disappear when paid budgets get cut, and tend to convert at higher rates because the visitor came in with intent. The trade-off is that SEO is slow. Don't expect a new piece of content to rank in week one; expect it in month three to six.

Priority keyword themes

1. "Golf club cleaner" / "golf club cleaning brush" — high-intent commercial keywords. Customers shopping for the category. Protect with strong PDP, comparison content, and category pages.
2. "How to clean golf clubs" — informational, top of funnel. Long-form blog content that captures DIY-leaning searchers and converts them to "or just buy this."
3. "Why is my wedge not spinning" / "how to get more spin on wedge" — performance-problem keywords. The customer doesn't know they have an equipment-care problem yet.
4. "Best golf gifts for him" / "Father's Day golf gifts" — seasonal, gift-buyer audience. Big spike in May–June and November–December.
5. "Motorized golf brush" / "rechargeable golf cleaner" — long-tail, high-conversion. Customers searching for our exact category type.
6. "Cart accessories for golf cart" — adjacent, mid-funnel. Capture the customer who's outfitting their cart.
7. "PGA Show new products 2025" — earned PR keyword. Decays over time but worth the asset.

Team ownership

Do's & Don'ts

Tracking & tools

• Google Search Console — primary source of truth for what we rank for and what gets clicked
• Ahrefs or Semrush — competitive and backlink tracking
• Monthly review owned by Marketing: top 20 ranking keywords, top 10 page-by-page performance, three biggest opportunities for next month

Converting the traffic we already have is cheaper than buying more. A 0.5-point lift in conversion rate compounds across every dollar of paid spend — at scale, it's the difference between a profitable quarter and a break-even one. CRO is everyone's job, but most of the wins come from a small number of pages: home, PDP, cart, and checkout.

The 6-stage funnel

High-impact CRO levers

• Hero clarity above the fold — does the visitor know what Clean & Hit is and why it matters in 3 seconds without scrolling?
• Demo video on PDP — the product is visual; a 15-second demo of dirty-to-clean grooves does more than 500 words of copy.
• Social proof placement — review count + star rating visible above the fold, real customer photos, third-party press (PGA Show, golf media).
• Founder credibility — until the review base scales, "designed by a scratch golfer" carries the social-proof load.
• Free-shipping messaging — threshold visible in nav, on PDP, and in cart with a progress bar.
• FAQ on PDP — Clean & Hit customers ask the same 8–10 questions before buying. Answering them inline beats forcing them to navigate to /faq.
• Cart abandonment recovery — email + SMS flow for abandoned carts. Industry standard recovery rate is 10–15%; we should hit that minimum.
• Checkout speed — page load time, form field count, payment method options. Each second of delay drops conversion ~7%.
• Trust signals at checkout — return policy snippet, secure-payment badges, contact info visible.
• Mobile optimization — >65% of golf-accessory traffic is mobile. Test mobile-first; desktop is the bonus.

How to run a CRO test

1. Form a hypothesis. Not "let's try moving the button." Instead: "Adding a 15-second demo video above the Add-to-Cart button will lift PDP conversion by 8–12% because it answers the 'does this actually work' objection without requiring a scroll."
2. Change one variable. Multi-variable tests are unreadable — you'll never know what worked.
3. Calculate sample size before launching. Most tests need at least 1,000+ conversions per variant for statistical significance. Underpowered tests produce false signals.
4. Run a full week minimum. Weekday/weekend traffic differs, especially for a golf brand where Saturday/Sunday spike massively.
5. Track downstream metrics, not just CTR. A button that gets more clicks but doesn't convert at checkout is a worse button.
6. Document the result. Win, lose, or no-effect — write up what you tested, what happened, and what you learned. This is how the team gets smarter over time.

Metrics to watch

• Conversion rate (sessions → orders) — primary KPI, owned by Marketing/Growth
• Average order value (AOV) — single-SKU brand so AOV is roughly unit price; future bundles will move this
• Cart abandonment rate — review weekly; recovery flow performance reviewed monthly
• Mobile conversion rate — tracked separately from desktop; the bigger lever
• Monthly review owned by Marketing/Growth

Terms and acronyms that show up across this hub, the broader Inventel portfolio, and customer conversations. Worth knowing all of them — about half come up in the first 30 days on this brand.

Clean & Hit follows the standard Inventel 30-day return policy with a few brand-specific operational notes called out below. Some exceptions apply. The same policy is published on cleanandhit.com.

Clean & Hit-specific return rules

These details go beyond the standard Inventel policy and apply only to Clean & Hit orders. CX should know all four before quoting a refund total.

⚠️ CX process reminder: Every return requires an RMA number before the customer ships anything back — never tell a customer to ship to the warehouse without one. Confirm the order is within 30 days, confirm the product matches what they actually have, quote the refund math including any deductions, and issue the RMA + return address (the warehouse address is in the Fulfillment & Shipping section).

All Inventel orders — including every Clean & Hit shipment — go through the central Inventel Warehouse in New Jersey. The flow is the same across all our brands so customers get a consistent experience regardless of which one they buy from.

The 5-step order flow

1. Order placed. Customer checks out on cleanandhit.com (Shopify). Confirmation email goes out within 5 minutes.
2. Label printed. Order is pulled into the warehouse system and a shipping label is generated. This is the cancellation window — once the label prints, the order moves to picking and cancellation becomes much harder. CX has a short window (typically same-day, before the cutoff) to cancel.
3. Pick, pack, ship. Warehouse pulls the unit, packs it with mounting hardware and charging cable, applies the label, and hands off to the carrier.
4. In transit. 3–7 business days continental US (see table below). Tracking info is emailed to the customer when the label scans.
5. Returns. Returns ship back to the same warehouse address with the RMA number on the package.

Shipping options & transit times

Every team — Marketing, Brand, Web Dev, CX, Creative — periodically needs to place test orders to verify checkout, email flows, discount codes, or fulfillment flow. The procedure below is the same across every Inventel brand. Follow it exactly.

The 7-step test order procedure

1. First Name field: type literally Test Order (capitalized, with the space). Nothing else.
2. Last Name field: your own name. This is how Fulfillment knows who placed the test.
3. Shipping address: the Inventel office, not your home, not the warehouse.
   Test order ship-to Inventel Office
   200 Forge Way, Unit 1
   Rockaway, NJ 07866
4. Payment method: any valid payment method you control. Test orders are charged in real money; the charge is reversed once Fulfillment confirms the test.
5. Notify CX Fulfillment Lead immediately on Google Chat. Don't email — Chat is faster and the Lead is monitoring it during business hours.
6. Include in your message: the order number, what you were testing (checkout flow, discount code, email trigger, etc.), and when the order can be cancelled (typically before label-print).
7. Wait for confirmation from the Fulfillment Lead before considering the test complete. Don't assume silence means it worked. The Lead will reply with a "got it, cancelling" or "got it, will reverse the charge."

Common test order scenarios

• Discount code testing — verify a new code applies correctly. Place the test, confirm the discount in the order summary, screenshot, notify Lead.
• Free-shipping threshold — verify the cart-bar logic works at the right subtotal. Test both above and below the threshold.
• Email trigger testing — confirm post-purchase, shipping, and follow-up emails fire correctly. Note any rendering issues across email clients.
• Checkout UX changes — after Web Dev pushes a checkout update, place a test on mobile and desktop separately.
• Fulfillment flow verification — periodic audits to confirm the warehouse pick-and-pack is delivering the right unit, the right cable, the right packaging.

All Inventel storefronts run on Shopify, including cleanandhit.com. Knowing the platform helps CX, Marketing, and Web Dev troubleshoot faster — most "the site is broken" tickets are actually configuration questions, not platform outages.

What Shopify handles for us

Key URLs

When to escalate to Web Dev

• Site is fully down (confirm shopifystatus.com first — if Shopify itself is down, it's a platform issue, not ours)
• A discount code that's set up correctly in Shopify admin still isn't applying at checkout
• A customer says they're not receiving any email from us at all (could be a sender-domain issue)
• A subscription won't cancel — wait, scratch that, Clean & Hit isn't a subscription product. If a customer thinks they have a subscription with us, route to CX Supervisor; this should not happen with this brand.
• A confirmation email is missing more than 30 minutes after order placement
• A refund hasn't appeared after 10 business days post-issuance

The questions CX hears most often, with the answer in the same words a rep can speak or type. Customer-friendly, brand-on-voice, factually defensible.

Quick reference for everything that didn't fit elsewhere — links, contacts, internal tools, and the escalation path for when something needs a department, not a database.

Customer-facing contact channels

Internal references & tools

Escalation path by situation type

Listed by department only — personnel and individual emails change frequently and would create stale data here. The Brand Team maintains the staff directory separately.